Business · 2026-11-07
Ferrari's ridiculed $560,800 Luce EV is sold out for 2027 before buyers have driven it
Ferrari's first electric car was mocked as a "Magic Mouse on wheels," a dishwasher and a microwave when it was unveiled on May 25. The wealthy are buying it anyway. The Luce, with a starting price of $560,800, has a buyer for every car Ferrari plans to build in 2027, Fortune reports, and clients are lining up before they have even test-driven the glass-roofed EV. "All the Luces that we plan to sell next year, basically, are all allocated, so if someone comes, he has to wait one year to get the cars," CEO Benedetto Vigna told analysts on the Q3 earnings call on Tuesday, without saying how many units were sold. Client test drives are planned for early next year. Even a former Ferrari chairman had warned the company was "risking the destruction of a myth."
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Written with the help of AI by Ghostwriter KIERO SWISS from the sources named in the article. About the author and how we write

