The New York Times in talks to buy Letterboxd for about $330 million

The New York Times Company is in exclusive negotiations to acquire Letterboxd, the social network for film lovers, for around $330 million, the Times itself reports, as relayed by The Verge. Sony Pictures Entertainment and A24 had also been rumored as suitors. Under the terms discussed, Letterboxd's co-founders could stay in charge but report to a Times Company executive, the service would remain standalone for the foreseeable future, and it would integrate the Times Company's ad tech. Times spokesperson Charlie Stadtlander declined to comment; Letterboxd and its current parent Tiny Ltd. did not immediately reply. If it closes, the deal follows the Times's purchases of Wordle for "the low seven figures," Wirecutter for "slightly more than $30 million" and The Athletic for $550 million. The newspaper keeps buying the places where people already spend their time. Film diaries are next.