E.l.f. Beauty posts a 51% sales jump and its 31st straight quarter of growth

E.l.f. Beauty keeps outrunning the market. The cosmetics company posted a 51% increase in net sales in its second fiscal quarter, beating Wall Street expectations and raising its full-year guidance, CNBC reports. It was the company's 31st consecutive quarter of net sales growth, driven by retail and e-commerce channels in the U.S. and abroad. "The thing I'm most pleased about is we saw strength across our entire portfolio," CEO Tarang Amin told CNBC. "Every one of our brands contributed strong growth this quarter." Amin added that E.l.f. is the most-searched brand on TikTok Shop. Thirty-one quarters in a row: in beauty, that is a rare streak.